On average, people spend 151 minutes daily on various social media platforms. Its become a routine to visit these sites and see what’s happening locally and globally. Twitter, now known as X, is one platform where people get the latest updates on various topics and events. But other players like Facebook, Instagram, Reddit, Mastodon and … Read more
Social media engagement is an important ingredient for growing brands and garnering influence on the internet. Engagements include likes, retweets, replies, comments, bookmarks, and mentions. It is the primary metric that places other users above others in the chain of relevance. This factor is highly critical even on social platforms like Twitter, now known as … Read more
Businesses rebrand when their current branding doesn’t reflect their mission. It can also happen after an acquisition or change in management. Twitter also went the same route after Elon Musk’s $44 billion buyout. On July 23, 2023, he posted an announcement about changing Twitter to X. This was part of his initiative to take the … Read more
X, previously Twitter, is all about making the most of the platform’s restrictions to get your message across. Attention spans are short, and conversations change in real time. There’s a lot to do but not enough time. Combined with how quickly trends rise and fall, how to use Twitter effectively is a vital skill. This … Read more
Learning how to manage your follower count becomes essential as this figure increases. It’s important to remember that the users who follow your profile don’t have the same value. Some people are more valuable to your profile as they are active Twitter users. Not only do they engage with your content, but they will also … Read more
Twitter, now known as X, is an amazing platform to share opinions, relay information, and gain connections. But it also contains loads of irrelevant and overwhelming content. Avoiding these contents is almost impossible, especially due to the inclusion of hashtags. Hashtags are an essential part of tweets on social media platforms. Nonetheless, there is a … Read more
Following Twitter, now known as X, accounts is a great way to keep yourself in the loop. You get the latest updates on any topic, depending on who you follow. In other words, the accounts you follow influence your timeline. On the platform, you can follow profiles interested in the same niche. Or, you like … Read more
Brand promotion and monitoring are key features of Twitter, now called X. On this platform, Twitter analytics is invaluable for Twitter users, especially marketers growing their brand and online community. This inline tool helps users to monitor various metrics about their tweets and track their online reach. With Twitter analytics, many users don’t need intermediary … Read more
In less than two weeks, the Threads app recorded 150 million downloads. A competitor to the micro-blogging website Twitter, it is currently the hottest social media platform. Celebrities, brands and influencers like MKBHD, Shakira, Netflix, and Gordan Ramsay are some of the notable figures on the network. As it is a new social networking service, … Read more
People browse Twitter for many different reasons. While others enjoy the looming political conversations that characterize the platform, others go for the social discourse and entertainment trends. People also prowl the platform searching for ideas relating to marketing, comedy, or current affairs. The reason notwithstanding, users are often on the look for the best Twitter … Read more