Have you ever wondered how your tweets appear on people’s timelines on Twitter, aka X? Several users on the platform send millions of tweets daily. Regardless, yours and everyone else’s gain visibility due to the Twitter ranking system.
But you might wonder why some posts outperform others. It’s simply because the ranking system favors posts that meet certain criteria. Keep reading to learn all about the requirements you must fulfill so your tweets can rank high on X.
How To Rank on Twitter: 4 Top Strategies
Regardless of demographic differences, all X users ask how to rank on Twitter. The basic idea of ranking on Twitter involves post visibility, which you can gain through several factors.
Find below four ways to rank on Twitter today.
1. Meet the Algorithm’s Ranking Criteria
Twitter’s algorithm determines the posts to show and their positioning on timelines. However, for this to work, the algorithm checks all posts and compares them against certain standards.
The algorithm will rank you higher if your posts meet these requirements. The algorithm respects relevant content. Since relevance is relative, it studies users’ preferences and matches the content in their timeline to what they like.
The algorithm also focuses on recency. For example, tips on preventing COVID aren’t useful in this post-COVID era. Instead of dwelling on old events, discuss what is currently happening in your industry.
Most people use Twitter to source global news. Therefore, posting recent updates will make your post circulate through retweets. Also, many people find it boring to scroll through text continuously, so the algorithm prioritizes media content.
It also checks Tweet history for a record of steady activity. If you can meet all these determinants, the algorithm will take you to the spotlight.
2. Discover How Each Timeline Functions
Twitter users navigate three major timelines, and ranking on the platform is about appearing on one or more. But you must understand how Twitter’s timelines operate before working your way to the top.
You’ll see the For You and Following timelines when you open Twitter’s home page. Users can navigate between these timelines, which contain different kinds of content. The For You timeline is a customized tab unique to each user. It contains content from accounts the user follows and those the algorithm recommends.
Hence, your followers can see your posts under this tab. This tab is also important as it exposes your content to those whose interests align with your posts. It also includes those who enjoy trends in your niche.
Therefore, the takeaway is that your post should be engaging, niche-specific, have a clear theme, and discuss trending matters. If you observe all this, the algorithm will showcase your content to those who’ll appreciate it.
Next, the following timeline consists of tweets from accounts a user follows. However, these posts appear from the latest to the oldest. Hence, it helps to grow your followers and post frequently.
Furthermore, the Explore tab displays trending topics around the world. Thus, niche-specific posts focusing on important content topics have a higher chance of appearing in the Explore tab. However, what spikes the possibility are Twitter hashtags.
Posts under popular topics in the Explore tab have at least three trending hashtags. Hence, adorning your posts with trending hashtags is good.
3. Grow Your Engagement
Engagement is one major indicator that a post ranks high, so most people observe engagement metrics. People react to posts through various metrics, including likes, retweets, quotes, bookmarks, and shares.
Since engagement is the major indicator of prominent Twitter profiles, you must strive for it. Firstly, the more engagement metrics you receive, the higher your engagement rate will be. This increase notifies the algorithm that your content is relevant.
Engagement also proves that your content sparks interaction and communication. Most Twitter users want to flow with the conversation, so they look for buzzing posts and hit the comment section. Therefore, you should make your posts engaging.
The best way to achieve this is to leverage the platform’s features, such as X ads and Twitter polls. Campaigns attract users to talk about their needs and inquire about your services.
On the other hand, polls are also excellent interactive mediums that encourage people to share their opinions. But as you reply to comments, don’t forget your aim of ranking on Twitter through the crowds you pull.
4. Avoid Content That Breaks X’s Guidelines
The fastest way to experience downfall is to violate Twitter’s rules. The guidelines are codes of conduct, so violating them attracts temporary account suspension. If you regain your account and repeat infringements, Twitter will ban your account permanently.
A suspension or ban prevents your post from ranking high, as X checks account credibility before circulating posts. Hence, law-abiding accounts have a higher ranking potential in the platform’s search engine.
To avoid dimming your chances, don’t post sensitive content and spam. Engaging in spam might lead to the assumption that your profile belongs to the category of bot accounts. Therefore, you must always ensure that your content is acceptable.
More Ways To Achieve Good Twitter Ranking
There’s no guarantee that whenever you post, it’ll go viral. Sometimes, you might discover that your posts have a wide reach. Other times, it’s minimal. But there are people whose posts always bang.
If you want to grow your Twitter account, you’ll wonder what they’re doing differently. As a rule of thumb, you must have a good social media marketing strategy to succeed on social media today.
Your profile is the first thing to note when building an effective Twitter marketing strategy. Your profile page is the first point of contact that encourages or discourages viewers to proceed or return.
Hence, you’ll have to optimize your profile page, starting with your choice of picture. Consider getting free pictures from Getty Images. You must choose an attractive display picture and banner image matching Twitter’s image aspect ratio. If the image isn’t fitting, it’ll appear cropped.
Next, it pays to write an engaging bio with the trending keyword in your industry. As such, when people search for that keyword, your profile will appear. It helps to grow your followers organically as your profile page displays your followers and the following count. Because numbers indicate relevance, people usually follow accounts with a large following.
Your profile page also contains an overview of your posts, media, replies, and likes. You can incorporate a blend of content types in your posts, as people find this engaging.
Also, reply to mentions and comments and upload interesting media. Remember, a well-optimized profile intrigues viewers, thereby increasing your chances of visibility.
Top Rank Twitter Accounts
Top rank Twitter accounts have the highest followers. These accounts draw crowds of followers that don’t originate from fake accounts. High-authority websites like Business Insider even source news from top-ranking Twitter profiles.
Generally, accounts with the most followers belong to influential leaders in their niche. For example, Elon Musk is one of the most followed persons on X. Interestingly, X is Elon Musk’s brainchild, so people are always interested in his tweets.
Likewise, several users follow Barack Obama, Rihanna, Christiano Ronaldo, and other global figures. To reach this league, start by becoming an influencer. If you share relevant and interesting information, many people will follow you.
How Do I Find My Twitter Rankings?
There is no direct way to tell if your Twitter posts or profile rank. People often ask, “How do I find my Twitter rankings?” You can only detect if your posts perform well by their engagement.
However, the number of likes, comments, and retweets beneath your posts doesn’t disclose everything about your engagement. Therefore, check Twitter analytics or use a third-party management system to get the full information.
Through these, you can get an overview of your X engagement rate. You can also source information on your competitors and perform Twitter benchmarking using third-party tools. You can discover Twitter impressions, reach, and other engagement metrics. You can then compare the metrics of both to determine who ranks higher.
Doing this will give you an idea of your stance, though it won’t directly state your rank. Moreover, discovering your top tweets will also give you direct insight into the content your audience enjoys. With this, you can create more posts that suit your target audience.
FAQ
FAQ: Can I list my followers on Twitter accounting to rank?
Twitter doesn’t allow users to list their followers according to their rank. However, you can manually assess your followers to discover their metrics and grade their ranks. When doing this, look out for their follower count and engagement rate.
FAQ: What is the Twitter ranking system?
Twitter’s ranking system revolves around its algorithm, which determines which posts users see and influences visibility. The algorithm selects posts based on recency, relevance, and engagement. Note that having a Twitter Blue account also helps.
FAQ: How do I rank on Twitter?
The easiest way to rank on Twitter is to study the algorithm and create content that meets its standards. Hence, your posts should be engaging, trendy and useful. Additionally, keep your profile active by posting frequently.
Rank Higher on X by Clearing Out Previous Posts With TweetEraser
If you want to increase your visibility on Twitter, avoid creating frivolous content, which can result in an account ban and hinder your Twitter ranking strategies. Remember, Twitter’s algorithm ranks posts from verified accounts without a violation history.
Hence, check your previous tweets before posting new content and delete all offensive ones. You can use TeeetEraser’s web tool to facilitate this task. Our efficient and affordable profile cleaner tool can clear your timeline and remove offensive posts.
Visit our website to clean and delete your Twitter timeline today and rank higher on X!
