No platform comes close to X, formerly Twitter, when you want daily updates from brands, industry experts, thought leaders, friends or celebrities. Short-form content makes consuming and sharing tweets (now posts) about current news and events easy. In fact, 69% of Twitter users in the United States use the platform for their daily dose of … Read more
Twitter’s dynamic landscape ensures trends rise and fall quickly. What was a part of every user’s conversation yesterday is no longer a part of any discussion today. X’s, formerly Twitter’s ever-evolving and rapidly changing nature means you must ensure your posts get the attention they need. Promoted tweets are your answer. They give you the … Read more
Sometimes, there is the need to create multiple X, formerly Twitter, accounts and manage them from the same device. For instance, you may need to keep separate accounts for your business and personal interactions. In the same way, simultaneously testing different growth strategies may require running different accounts. However, this activity could be tricky for … Read more
As you scroll through your home timeline on X, formerly Twitter, you’ll come across tweets you consider offensive. Not only do you not want to see it, but you also can’t seem to forget the post. Similarly, there will be times when you receive unwanted messages from random users. Some are trying to phish your … Read more
Why should you have a Twitter business account? For starters, the platform has 196.3 million monetizable daily active users. Also, on average, users are on the Twitter mobile app for more than five hours every month. It is the place to build brand recognition and establish yourself as a familiar face in the digital space. … Read more
Although X, formerly called Twitter, notifies users when others follow them, it does not send notifications when people unfollow others. Because of this phenomenon, it is quite tricky to know when you are losing followers. While you can sometimes browse your list of followers, this technique becomes increasingly complicated with more followers. Still, you should … Read more
At one point or the other, many users have gone on a tweeting spree, sharing posts non-stop. These tweets could often backfire since people put them out without much thought. When this occurs, the most feasible option would be to remove tweets. While you can easily delete a single erring tweet, dealing with multiple posts … Read more
Followers are the lifeblood of Twitter accounts, now called X accounts. When they engage with tweets, the platform boosts these posts. These tweets appear in the timeline of these users’ followers, increasing visibility. This is why brands and individuals focus on increasing their follower count. However, not every user has the same value on the … Read more
The “Likes” feature on social media platforms indicates when users have found certain content interesting. Many Twitter users prefer this feature to comments. Liking tweets is a way to let the author and others know that the content interests you. It gives the public an insight into individual interests and relevant ideas. However, this feature … Read more
Just like most other social media platforms, X, previously known as Twitter, allows users to tag other users to posts. This feature is useful for calling someone else’s attention to your tweet. It is also useful for indicating someone’s inclusion in your tweet. However, many users are still in the dark regarding the functionality of … Read more