Twitter is one of the most popular networking apps that allows individuals to establish connections with different classes of people. However, your reach determines your influence, affecting the opportunities you’ll find. So, people wonder how to grow a Twitter account and optimize it to make meaningful connections.
Many X users aim to connect with like-minded individuals, while others aim to expand their business potential. Twitter hosts diverse users, including influencers, business owners, consumers, and industry experts. So, how do you mingle and increase your reach? Keep reading to find out.
How To Grow a Twitter Account From Scratch
People of all calibers are on Twitter. Interestingly, you can reach out to them if their profile is public. But most people with a new Twitter account experience confusion not knowing how to proceed.
So, here’s how to grow a new Twitter account using three simple steps.
1. Optimize Your Profile
After creating your Twitter account, you must optimize your profile and fine-tune your page’s appearance. At first, your page appears bland without a profile image, header, or catchy handle. So, it’s your job to transform your profile from plain to glitz.
The first thing to consider in profile optimization is your handle. It has to be catchy enough to draw attention. When your handle is all set, the next step is adding a great Twitter bio that highlights your personality.
It may be formal and straight to the point or informal and fun. You can also add relevant links to your bio. For example, a link to your other social media platform handles or business website.
But a nice Twitter bio and handle alone won’t do the job, so you’ve got to add your pictures. Visual content creates aesthetics, so select beautiful pictures of yourself, your brand logo, or your products. You can also add your location to attract nearby individuals.
2. Post Consistently
A glamorous profile without posts offers no information, entertainment, or fun. While building your account, making a few daily posts would help you grow. When you post frequently, your followers will have content to interact with and things to discuss.
If you’re observant, it won’t take long to notice that your posts gain more traction at certain hours. You can use Twitter analytics and tools to discover your optimal times to post and stick to them.
As you curate content, ensure it remains in your niche. Also, incorporate a mix of written and visual content to make your posts more interesting. Additionally, you can use hashtags to draw more engagement. After all, relevant hashtags promote visibility.
3. Engage With Other Users’ Posts
In developing relationships, both parties have to put in work. So this means you also have your role to play. You must interact with your followers to show mutual support. You may wonder how to interact with them. It’s simple: follow them back, react to their tweets, comment, and start Twitter chats.
Playing your role as an active follower will endear you to more people. People like to reciprocate the gesture by engaging with those who are active. Moreover, you can build your online reputation by engaging with industry experts. Slowly but surely, you’ll grow your fans.
How To Grow a Twitter Account Fast
The Twitter growth guide above is apt. However, the actions we recommended are time-consuming. You have to take the time to carefully create an appealing profile, create exciting posts, and build relationships through interactions.
Although slow and steady wins the race, some people wish for rapid growth. Therefore, they ask about how to grow a Twitter account fast. Following is an intentional action. Before someone follows another, they must have a genuine interest, leading them to want to achieve better communication and interaction.
As you should know, developing an interest takes time. Therefore, rapidly growing an account and gaining followers is difficult. Most people searching for rapid growth buy followers from online follower purchase websites.
One can purchase Twitter followers on these websites in big and small numbers. However, this isn’t advisable as there are high chances of purchasing fake followers. Fake accounts reduce your online credibility due to a lack of interaction. Additionally, fake followers are a waste of money, as you’ll be investing without gaining returns.
They won’t interact with your posts, patronize your brand, or share them for visibility. Worse still, the mass purchase of followers triggers Twitter’s anti-spam system, leading to a Twitter suspension.
Though you can avoid these disadvantages by being cautious, it’s a significant risk. So rapid growth may not be the best way. Applying X growth strategies, like scheduling posts with a content calendar, is best.
How To Get More Followers on Twitter
If you apply the first set of strategies in the previous section, your Twitter account will boom. But then, if you want even better results, there are other strategies you can employ. So, find three tips below on how to get more followers on Twitter.
1. Engage in Collaborations
Sometimes, growth requires a collective effort. While you can take personal actions to incite follower growth, it won’t hurt to seek help. You can search for an influencer whose expertise aligns with your niche.
There are different types of content and influencers whose pay depends on the number of their followers. So, you have to strategically make the best pick according to their follower size and your budget. Through collaboration, you’ll tap into the network of a famous person’s community to achieve growth.
2. Create Twitter Polls
An essential technique in active sales is asking open-ended questions. These questions give people a chance to speak freely and interact. Interestingly, Twitter polls do the same thing. They provide a voting system on the platform and a means for further expression.
You can share more information from a poll post through a Twitter thread. If your questions are interesting, they’ll spark conversations in the comment section, leading to more exposure.
3. Run Paid Ads and Campaigns
You need to open a Twitter ads account. Running an ad allows you to boost a previous post or create various content types for your campaign. The aim of this could be to gain followers, create awareness, engage in website visits, or do other things.
The ad will work toward your campaign objectives and provide accurate insight. With X ads, you can even indicate a specific target audience, making it easier to reach the right people.
How To Grow a Business Twitter Account
It’s always advisable to separate your work and personal life, hence the need for having two Twitter accounts. All activities on a business account aim to promote the brand. So brand owners and managers often search for guides on how to grow a business Twitter account. We recommend some ways to do that below.
1. Find Your Niche
Finding your niche is vital to attracting the right target audience for your business. There are several niches, and the one you belong to depends on the solution your brand provides. Under each niche, there are sub-categories. For example, content creation encompasses script writing, video production, and photography.
These sub-niches have subcultures around them from which you can gain patronage. But without a niche, you’ll lack direction and focus. So, you must identify your niche and join the right communities to meet like minds.
2. Showcase Your Products With High-Quality Visual Media
While it’s great to have good descriptive product descriptions, you must always display your products. Though some people do this, they don’t get it right because they fail to invest in proper media.
You must find proper lighting and snap from beautiful angles when taking pictures and making videos of your products. You can add props or even get a model to showcase your products.
Moreover, storytelling should always be used for advertising videos, as it can ignite interest. You have to consistently create quality content to attract more viewers who are potential followers and customers.
3. Hire a Social Media Manager
You must have Twitter marketing and brand management skills to grow a business account. However, lacking this skill doesn’t mean you can’t run a successful business account on Twitter. Sometimes, social media marketers run short of time to manage all aspects of their business. Hence, they need to hire social media managers.
Without proper monitoring, conversion rates and sales will drop. Hiring a manager who will oversee all activities would be helpful to promote and maintain growth. This act will allow you to maximize your reach, leading to a better engagement rate on Twitter and follower conversion.
4. Avoid Offensive Content
When attempting to grow a business, you should endear prospective clients, not offend them. It’s easy to know the preferences of people around you. But running a global business is trickier, as words and gestures that seem normal could offend others.
So, you must have an idea of things your target audience dislikes and avoid them. Hence, global brands shouldn’t involve themselves in slander, racist talks, and offensive comments if they want to grow. Performing a Twitter sentiment analysis test can help you locate old posts people dislike.
When you find such posts, delete them. They may have already scared away individuals, preventing growth. So, you must erase them to prevent further damage.
Grow Your X Account Today!
A big part of learning how to grow a Twitter account is filtering and deleting posts. Though Twitter lacks a feature to delete multiple posts simultaneously, our TweetEraser tool can handle that.
To use our tool, authorize it to access your Twitter account. You can now select and delete posts using our keyword or date search filter. It’s seamless and easy. So, improve your content and grow your brand by filtering and deleting posts today.
