Twitter, now called X, is among the most busy social media platforms influencing culture, lifestyle, and politics. This feature makes it one of the easiest places to establish yourself as a successful business owner. Learning how to sell on Twitter can give you this benefit.
This article is a simple and detailed guide for anyone looking to sell through the platform. It’ll help you create the perfect professional profile and understand your target audience. Read on to learn how to sell your product on Twitter to the right market.
Why You Should Sell on Twitter
Twitter’s user base comprises business owners, investors, founders, world leaders, industry experts, and influencers. One way or another, these people are your potential customers and business partners. Their presence and actions are everything you need to boost your Twitter business.
This reason and many more makes Twitter a business-friendly environment. Let’s look at some reasons why selling on X is best:
- Large user base: Twitter, aka X, has around 400 million monthly active users, according to Statista, which makes it a sizable customer base.
- Real-time engagement: The platform activities happen in real time. This lets businesses respond quickly to customer complaints and promote time-sensitive campaigns and deals. In addition, it is the perfect social listening tool to learn the public’s opinion about its brand.
- Targeted advertising: Twitter ads help target a specific audience based on their interests. This increases the effectiveness of your Twitter marketing strategies.
- Cost-effectiveness: Compared to regular advertising methods, X is a more affordable option. It allows businesses to reach new customers and boost sales without exceeding budgets.
- Social proof: X is a valuable tool for businesses to display customer reviews, testimonies, and brand mentions.
- E-commerce function: The platform has built-in e-commerce features that allow businesses to sell their products directly to customers.
What Can You Sell on Twitter?
You can sell anything that social media users need on the Twitter platform. Everyone on X needs goods and services for various purposes. So, you shouldn’t limit your business to a few products. Here are some of the things you can sell on Twitter:
- Your products: You can sell products you developed on the social platform. This includes spices, sauces, beads, ornaments, skin care, dresses, etc.
- Digital products: Online courses, music, art, ebooks, and services can also be sold on the platform.
- Affiliate products: These are products and services you promote for a retailer.
- Professional services: These are specialized services like accounting, graphics, auditing, etc.
- Physical products: You can sell physical products you or someone else developed. These include furniture, footwear, real estate, etc.
- Other people’s products: People advertise goods and services through dropshipping or print-on-demand.
You can also sell a combination of these products to the right audience.
How To Sell on Twitter to a Large Audience
Twitter offers various ways to sell anything with outstanding features. However, you need strategies to gain the right audience and drive sales. In this section, we’ve explained the steps to using the platform’s benefits for your business.
1. Build the Perfect Profile
Your Twitter profile is your primary means of identification on the platform. So, it is best to make it appealing and business-focused for your potential customers. To do this, you must set up some key elements, such as:
- Professional account: A professional Twitter account is crucial for selling on the platform. This helps you identify as a professional or legitimate business account.
- Profile photo: Your photo should give profile visitors an idea of what you sell. It would help to put your brand logo or product as your cover photo.
- URL: Put a direct link to your website, product page, or relevant page.
- Bio: Your Twitter bio should describe your products and services to viewers. Also, mention relevant social media accounts and add URL links.
- Pinned tweet: Pin an engaging tweet at the top of your profile to appeal to customers. It could be a regular post or promotional tweet about your brand or products.
- Shop Spotlight: The Shop Spotlight feature is a carousel for showcasing five products in your Twitter Shop. It allows shoppers to view products in the carousel and select them to learn more. Use this feature to advertise the five latest or trending products directly.
2. Make Your Twitter Profile Shoppable
X offers various shopping features to showcase your products. You can use these features to make your account an online shopping place. First, you must create a Twitter shopping manager to create product catalogs and track their performances.
Then, you can use the following features to display your products:
- Twitter Shop: The Twitter Shop feature allows you to display up to 50 products on your profile. This allows potential customers to access and view your products. However, customers can only browse products in the shop. They’ll have to use a payment link to go to your website to make payments for their purchase.
- Live Shopping: This is a combination of online shopping and engagement on live videos. This feature allows you to use live streams to display products. Your customers can directly make purchases in real time from the live stream.
- Product Drop: This feature lets you give a sneak peek into new products. It uses your followers’ curiosity to build their interest in your product. This way, you can build excitement and drive immediate sales upon the product’s release.
3. Use X’s Search Features To Find Customers
The search feature on Twitter is your tool for finding the right audience. You can use it to track relevant conversations and engage with posts mentioning your product. You can also use it to resolve issues and respond to questions from your customers.
The Twitter advanced search feature also allows you to find specific accounts. It also offers filter options for specific keywords, hashtags, and time frames. This way, you can find mentions about your products or marketing campaigns.
4. Create Twitter Lists of Potential Customers and Influencers
Use Twitter lists to create curated feeds of posts from selected users. This list can include customers, famous influencers, potential partners, and competitors. Track their posts and use the information to build relationships or improve your products.
5. Run Twitter Ads for Your Products
Twitter ads allow you to showcase your products to your target audience. Various ad formats exist for you to create engaging ads for your products. Set up an X ads manager account to create and control your campaigns. Then, use any ad format to create promotional tweets that work best for your product and target market.
6. Engage With Your Audience
Interacting with your audience is an effective tool for brand reputation management. Respond to their comments, address issues, and join conversations to build relationships with them. You should also professionally respond to mentions of your brand.
7. Share Exclusive Offers
Share exclusive discounts, giveaways, and time-sensitive promotions to create interest in your products. Notifications about limited-time offers create a sense of urgency, prompting your followers to make purchases and boosting sales.
8. Utilize Twitter Analytics
Use Twitter analytics to measure the results of your campaigns and sales efforts. Track engagement metrics, click-through rates, and conversion rates to adjust your strategy for the best performance.
9. Create Partnership With Influencers
Collaborate with popular X influencers whose followers match your target customers. They can extend your brand’s reach and impact through product reviews, shoutouts, or giveaways.
10: Organize Twitter Chats and Polls
Organize chats on relevant topics about your products or brand. Also, conduct Twitter polls to gain valuable insights into your customers’ preferences. This would help you develop better marketing strategies.
11. Monitor, Measure, and Adjust
Monitor and measure your campaign performance regularly with analytics. Adjust your sales strategies and create a social media presence that boosts your business objectives.
How To Sell Amazon Products on Twitter
Learning how to sell Amazon products on Twitter requires using built-in shopping features and additional effort. But, the best way to sell Amazon products is to drive traffic to the online store. Luckily, this is a simple procedure explaining how to sell products on Twitter.
1. Add Your Amazon Store Link
The first step is to link your Amazon store page to your X account. Putting the direct link on your bio will give your customers quick product access. It would also enable them to purchase promoted products and make payments in the store. Once you have linked the store page, you must advertise the products to your followers.
2. Promote Products Through Feeds and Direct Messaging
Posting regularly and populating your follower’s feeds is the easiest way to promote Amazon products. It will allow your audience to view products and get basic information about them. Direct messaging also allows you to target specific users.
You can send messages about product releases and best sellers to each follower. Remember to always include your Amazon link in your messages and posts.
3. Use Promotional Hashtags
Hashtag marketing allows you to extend your reach beyond your follower list. Use popular Twitter hashtags to promote your products on the platform. You can also create branded hashtags for your specific products.
4. Use Twitter Ads
Promote your Amazon products with built-in advertising tools. You can target a specific group of users for whom your products work.
5. Use Twitter E-Commerce Features
Use features like Twitter Shop and Shop Spotlight to showcase your Amazon products. Then, your audience can use your link to buy the product from the online store.
How To Sell Art on Twitter
Art lovers on X tend to pick interests in interesting pieces. However, having outstanding pieces is the key to learning how to sell art on Twitter. With such pieces, you can appeal to the right audience and get a reasonable price.
Here are six steps to sell an artwork on X:
- Follow Twitter accounts showing interest in art and organizations like galleries and museums. These people will be helpful in your art career.
- Repost content from art galleries and other organizations you are following. Doing this will enable the original authors to notice you.
- Write a bio that describes your art and interests. It’ll give your audience an idea of what to expect. Add a link to your website if there is any.
- Use a profile image and banner that will interest your audience. An interesting icon image will represent your work in an authentic way and convince visitors to check more.
- Publish original posts that represent your brand and personality. Post about what motivates you and mix a blend of fun and seriousness.
- Use the steps and tools outlined above to sell your art on the platform.
FAQ
How do I find my target audience on Twitter?
Use industry—or product-related hashtags and the advanced Twitter search feature to find your target audience. Also, follow industry influencers and competitors to identify their followers.
What should I avoid when selling on Twitter?
You should avoid spamming your followers, ignoring customer inquiries, and using visual elements. You should also avoid sounding too sales-driven and not tracking your results.
Can I run Twitter ads for Shopify products?
Yes, you can use Twitter ads to promote Shopify products, enhancing visibility and boosting sales. Shopping features like Twitter Shop and Shop Spotlight can also help.
Enhance Your X Profile Reputation To Sell on Twitter
Remember that there are several X rules and policies to keep in mind while learning how to sell on Twitter. So, you must ensure all your activities comply with these guidelines. In addition, it is best to delete posts that affect your profile’s reputation. This way, you can stay on the platform’s and your customers’ good sides.
TweetEraser has developed the perfect web-based tool for this purpose. This tool uploads your archive to filter and remove implicating posts. It gives you a fresh start for your shopping profile. So, renew your X timeline today with TweetEraser, and happy selling!
