Why should you have a Twitter business account? For starters, the platform has 196.3 million monetizable daily active users. Also, on average, users are on the Twitter mobile app for more than five hours every month. It is the place to build brand recognition and establish yourself as a familiar face in the digital space. … Read more
Although X, formerly called Twitter, notifies users when others follow them, it does not send notifications when people unfollow others. Because of this phenomenon, it is quite tricky to know when you are losing followers. While you can sometimes browse your list of followers, this technique becomes increasingly complicated with more followers. Still, you should … Read more
At one point or the other, many users have gone on a tweeting spree, sharing posts non-stop. These tweets could often backfire since people put them out without much thought. When this occurs, the most feasible option would be to remove tweets. While you can easily delete a single erring tweet, dealing with multiple posts … Read more
Followers are the lifeblood of Twitter accounts, now called X accounts. When they engage with tweets, the platform boosts these posts. These tweets appear in the timeline of these users’ followers, increasing visibility. This is why brands and individuals focus on increasing their follower count. However, not every user has the same value on the … Read more
The “Likes” feature on social media platforms indicates when users have found certain content interesting. Many Twitter users prefer this feature to comments. Liking tweets is a way to let the author and others know that the content interests you. It gives the public an insight into individual interests and relevant ideas. However, this feature … Read more
Just like most other social media platforms, X, previously known as Twitter, allows users to tag other users to posts. This feature is useful for calling someone else’s attention to your tweet. It is also useful for indicating someone’s inclusion in your tweet. However, many users are still in the dark regarding the functionality of … Read more
On average, people spend 151 minutes daily on various social media platforms. Its become a routine to visit these sites and see what’s happening locally and globally. Twitter, now known as X, is one platform where people get the latest updates on various topics and events. But other players like Facebook, Instagram, Reddit, Mastodon and … Read more
Social media engagement is an important ingredient for growing brands and garnering influence on the internet. Engagements include likes, retweets, replies, comments, bookmarks, and mentions. It is the primary metric that places other users above others in the chain of relevance. This factor is highly critical even on social platforms like Twitter, now known as … Read more
Businesses rebrand when their current branding doesn’t reflect their mission. It can also happen after an acquisition or change in management. Twitter also went the same route after Elon Musk’s $44 billion buyout. On July 23, 2023, he posted an announcement about changing Twitter to X. This was part of his initiative to take the … Read more
X, previously Twitter, is all about making the most of the platform’s restrictions to get your message across. Attention spans are short, and conversations change in real time. There’s a lot to do but not enough time. Combined with how quickly trends rise and fall, how to use Twitter effectively is a vital skill. This … Read more