Twitter monitoring involves using a tool or manually tracking the progress of your Twitter or X account. With a powerful tool, you can watch competitors, analyze brand mentions, and identify necessary keywords from your niche. For a business, using this method for sentiment analysis is important.
Twitter monitoring tools are not just tools; they are growth catalysts. They provide the space for audience growth and help you pinpoint your preferred audience. This article will delve into the various aspects of Twitter tracking and its significant role in your online presence. So, get ready for an enlightening read.
The Importance of Twitter Monitoring
Monitoring your social media platforms, especially Twitter, is a cornerstone of effective communication management. For X users, a social media monitoring tool allows you to track, gather, and listen to relevant content on X.
Such tools allow you to tailor your content to a specific audience. You can also determine industry influencers and users while simultaneously responding to positive or negative tags.
Often, we can deduce reactions to our content by monitoring the analytics. Luckily, Twitter provides an in-built tool for this.
If you run a business on X, Twitter analytics is a crucial part of the app. While it may not be as effective as monitoring tools, it is your best content analysis bet. Twitter analytics is an embedded tool on the X app. This tool provides charts showing content highlights and how users respond to them.
To run a successful campaign or ad on Twitter, you must understand the importance and workings of analytics on X.
Returning to the importance of Twitter monitoring, we can now conclude that watching the progress of your content is crucial. Whether you monitor Twitter manually or use a third-party tool, it’s imperative to understand that it benefits your account.
Also, even if you do not run a business, you should invest in X monitoring. Most importantly, if you want to grow your account to become an influencer. Ultimately, your primary goal must be to get your content to the right audience. Reaching people who appreciate the value of your content is necessary for engagement on your account.
Benefits of Using Twitter Tracking Tools
You have learned the importance of monitoring your Twitter account and content development. So, let’s look at six benefits of using Twitter tracking tools for monitoring your Twitter activity:
- Tracking tools provide fast and swift responses to your clients. These fast responses are necessary for preventing complaints from escalating on social media.
- A Twitter tracking tool can increase brand awareness by promoting brands and initiating discussions, boosting audience engagement.
- The tools enhance service or product quality. They do this by optimizing them based on consumer feedback and requests. They carry out this optimization by analyzing customer comments on social media.
- They inevitably help improve your online presence and reputation. The tools do this by building an image for the brand through responding to customer engagement. Which in turn shows how dedicated the brand is to its customers.
- They help you track competitors. Staying updated on your competitors gives you an edge over them. You can monitor their mistakes and avoid making them in your own business. You can also use competitors to learn if the industry will thrive.
- You can use them to increase publicity. This can be done by identifying top users and recognizing/rewarding them. This activity increases your chances of reaching your target audience.
All the aforementioned are benefits of using a tracking tool on your Twitter account. However, you must note that you should only use approved third-party tools on your X account. Using tools with suspicious features will attract a ban on your Twitter account, leaving you to start again from scratch.
Understanding Twitter Mentions Tracker
Twitter users must understand that different tools generally carry out different functions regarding Twitter monitoring. So, there are specific tools for monitoring audience engagement and others for monitoring tags and mentions.
A Twitter mention is when another user or your Twitter followers mention your username in a tweet using the “@” feature. A Twitter mentions tracker follows this kind of activity on X.
You may wonder, “Why is it important to track who mentions or tags me to a tweet on Twitter?” Knowing who tags you to what is important, especially if you run a business. It helps you keep track of the kind of discussions or engagements where tweeps mention your business.
Keeping track also helps you note where to defend yourself or your business if people call out your brand. Twitter tracking does all these while also helping with your X marketing strategy.
X will notify users in their notifications if anyone tags them directly on a tweet. However, indirect mentions don’t get to the users’ notifications. Therefore, a mentions tracker is necessary in such situations.
Ultimately, ensure you are using a great social listening tool to monitor the affairs of your X account. Excellent social listening tools allow you to analyze and monitor conversations concerning your brand.
When you learn how to maximize the features of these tools, you can build your brand to its peak. Also, knowing that you cannot access the Twitter mentions tracking tool for free in Twitter analytics is essential.
The tool only sends out alerts on tags, replies and comments. However, it doesn’t show a complete picture of all of the tweets people mentioned you in.
Follow up on every mention you get on X and investigate to ensure it won’t damage your brand’s image. Remember that your primary aim is to keep your Twitter profile clean and welcoming for potential clients.
How To Monitor Twitter Activities
Knowing how to monitor your Twitter activities does not require any special expertise. Here is a step-by-step breakdown of how to do so.
1. Set Vivid Metrics and Goals
You must set goals before you proceed with any steps to grow your account. Knowing what you want from your X account is necessary to monitor your X activities. There’s a lot you should analyze about your brand. These include:
- Tags
- Brand mentions
- Hashtags
- Specific keywords
Based on your findings, you can now track metrics. These metrics include:
- Impressions
- Followers
- Mentions
- Retweets
- Likes
- Conversions
- Clicks
You can also trace and track your competitors. Doing so will help you set smart goals for every metric and follow up on every metric in real time. Also, pick a good handle or username to give your brand the user-friendly and attractive feel it needs.
2. Pick a Preferred Monitoring Tool
After setting goals, the next thing to do is pick a Twitter tool to help with your social listening. Many tools serve this purpose, but some good ones are:
- SocialDog
- Tweepi
- Xpro
- Audience
- Twitter Analytics
The Twitter analytics tool is the most accessible for tweeps. It shows your account activity and tweet performance. However, it does have certain limitations. SocialDog allows you to report, monitor, schedule, and analyze tweets, whereas Tweepi provides follower insights and analytics.
3. Follow Up on Your Performance and Progress
Depending on how the tool you pick functions, you must follow up and monitor your account progress. Choose a specific time frame to analyze your data. Depending on your schedule, you can do this once a week, every week, or bi-weekly.
You have to identify what is working and what isn’t. Study trends, patterns, and sudden changes. This way, you can limit or increase your expectations. During the evaluation, there are some things to look out for to help with your decisions.
Twelve of these things to look out for during a performance evaluation are:
- Media
- Style
- Hashtags
- Links
- Engagement
- Sentiment
- Feedback
- Content
- Tone
- Timing
- Frequency
- Conversion
Watching out for all these helps you monitor the account activity properly.
4. Switch Strategy and Tactics
You may want to change your strategy and tactics depending on what worked in the previous steps. Using and experimenting with new ideas helps you determine what is best for your account.
Try to adjust things like your settings and bio and partake in activities like joining Twitter live events and spaces. You can also engage with other relevant accounts to keep you in the eyes of your target reach.
Finally, listen to and engage with audience feedback and ensure you only post content relevant to your brand. Following these simple procedures will surely put your brand in the spotlight in little to no time.
Twitter Monitoring: A Tool for Growth on X
At this point, you already know about Twitter monitoring and its importance to your brand. So, if you have been doing it all wrong, now is the best time to switch up on your account.
Go through your account and remove all unnecessary and unwanted tweets that put your brand in a bad light.
While deleting bulk tweets from your X account sounds like a hassle, it is relatively easy. You can clear up the account instead of getting a new one using a third-party tweet deletion tool.
TweetEraser is the best third-party app for this activity. It’s free, accessible, and reliable to all X users, and most importantly, it can delete up to 3,200 tweets. Start filtering and cleaning your Twitter timeline today!
